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5 Key Components of Digital Marketing You Should Know

Every marketing strategy today must include a digital action plan. Without this component, no marketing goal can be effectively achieved. When you include it, you create a wholesome marketing objective that focuses on reaching out to new customers, while retaining existing ones. This ultimately helps improve the bottom and top lines.

There, however, are a wide range of digital marketing routes businesses can follow to achieve their goals of reaching out to potential customers. With different strategies to engage with clients, if one of the methods fails, a business can optimize it or follow different ways to find out what works and what doesn’t. However, people fail to realize that digital marketing in Atlanta involves methods and approaches that are diverse.

1. Search Engine Optimization: On average, 5.9 Million searches happen every minute on Google alone. This shows the importance of SEO for businesses. Around, 53.3% of all website traffic is through search engines. With the #1 organic position generating 39.8% CTR followed by 18.7% for number 2 and 10.2% for number 3. This makes ranking in the top 3 results in search results critical for businesses. SEO is ever-evolving due to regular algorithm updates by Google. It is important to adapt to these strategies to improve rankings.

2. Email Marketing: Email Marketing is another critical component of digital marketing that involves sending emails to potential clients, prospects, and customers. It emerges as a very efficient way of reaching out to customers with messages that target their requirements. However, the success relies highly on the level of personalization and segmentation.

3. Content Marketing: Content marketing involves publishing high-quality content about a business to inform its target audience. The content published could include Whitepapers, blogs, case studies, and more. It can be used to gain more traffic both organically and through paid advertising.

4. Web design: The digital marketing strategies you follow drive leads back to your website. To leave a positive impression on potential customers web design plays a crucial role. This makes web design in Atlanta a crucial component of digital marketing.

Ensure your site loads quickly, while streamlining your navigation to improve the user experience. You can also implement a custom design that is tailored to reflect your brand. This can make it easier for leads to contact you.

5. Pay-Per-Click Advertising: With Google pushing for paid ads, these Ads take over the top places in search results. This has made it difficult to get enough traffic through organic activities in some categories. Google Ads allows businesses to place ads on search results and its owned properties. On average, advertisers gain a profit of $80 for every $10 spent on Google Ads. The top factors on which the success of the PPC campaign depends are the landing page’s content, keyword relevance, ad copies, etc.

Conclusion

Digital marketing involves connecting with your audience online. By utilizing these key components, you can develop a strategy that enhances your brand and drives success.

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