Achieving $9,000/mo in Organic Clicks for a Legacy Construction Company

Objectives

Brand
Development

Refined brand messaging to emphasize exclusivity and high-end craftsmanship.

Repositioned the brand to attract affluent clients seeking custom homes.

Focused on differentiating from general remodeling companies.

Website
Development

1. Before Website Challenges

Focused on lower-priced services like bathroom and living room remodeling, which didn’t align with the business goals.
Messaging lacked clarity about the firm’s focus on high-end, custom home projects.
Imagery and design did not reflect the luxury market or appeal to ultra-high-net-worth clients.

2. After: Strategic Transformation

Shifted services and messaging to focus exclusively on custom home design and large-scale luxury projects.

Updated website visuals with high-quality images of completed custom homes to attract affluent clients.

Crafted messaging around premium craftsmanship, exclusivity, and the client’s expertise in delivering bespoke homes for Silicon Valley’s elite.

Search Engine
Optimization (SEO) 

SEO Strategy

Targeted non-branded search terms related to luxury custom home development.
Increased organic traffic from affluent Silicon Valley neighborhoods.
Surpassed two long-established competitors in search rankings.

SEO Results

Ranking for all first, second, and third for one of the main target cities
Reached first rank on 11 of the target key phrases
Reached top 10 for 30 of the 45 key phrases

SEO Strategy

Targeted non-branded search terms related to luxury custom home development.
Increased organic traffic from affluent Silicon Valley neighborhoods.
Surpassed two long-established competitors in search rankings.

SEO Results

Ranking for all first, second, and third for one of the main target cities
Reached first rank on 11 of the target key phrases
Reached top 10 for 30 of the 45 key phrases

Results

$ 0
value of organic clicks per month
# 0
Ranking first, second, and third for one of the main target cities
+ 0 %

increase in users in four months

Top 0
Reached top 10 for 30 of the 45 key phrases
Through our focused efforts, we’ve helped our client receive high-value inquiries from individuals actively looking for custom home builds, ADU additions, and large-scale renovations. Below are three standout leads that showcase the effectiveness of our strategy.

Lead #1

Expanding Home & Adding an ADU

A prospective client reached out looking to add an Accessory Dwelling Unit (ADU) to their property while also expanding the main home. These types of projects typically involve extensive planning, permitting, and high-end craftsmanship, making them an ideal fit for our client’s expertise in large-scale residential construction.

Lead #2

Full Home Rebuild for Multi-Unit Development

A property owner in the Cambrian neighborhood sought a turnkey builder to construct two homes on an existing lot—a significant investment opportunity. This lead is an example of how our client’s online presence attracts high-caliber projects, positioning them as a go-to builder for large, multi-home developments.

Lead #3

Owner’s Representative for Luxury New Build

A potential client in Saratoga, working with a luxury builder, sought an Owner’s Representative to oversee their custom home project. This inquiry highlights the importance of trust in high-stakes home building—our client’s reputation and industry expertise made them a natural choice for homeowners seeking peace of mind during a multi-million-dollar build.

These leads are just a glimpse into the high-value opportunities our strategy has unlocked. By refining brand positioning and implementing SEO-driven lead generation, we’ve connected our clients with homeowners who are ready to invest in large-scale, custom projects. This approach doesn’t just drive traffic—it translates to real business growth, proving that the right digital strategy can be a game-changer in the luxury construction space.

Ready to Transform Your Business?

See Other Case Studies | Featured Projects

Our next amazing case study could be yours!

How We Scaled a Telecom Brand with Strategic SEO and Targeted Ads

  • 971 Leads Generated since 2023 with an Ad Spend of Just $36,000

How We Achieved Top Google Rankings and a Fresh New Look for a Pediatric Healthcare Provider

  • 15 keywords now rank on the first page, with 5 in the top 3 positions.
  • 20% of the keywords improved by 10+ positions within the first month of launching the new website.

How We Generated a $200,000 Lead for a New Business in 60 Days

  • Lead Estimated Value: $72,000 - $200,000

Building a Brand Identity in the Automotive Tuning Industry

  • The collaboration between our team and the client has resulted in a brand that not only stands out in the market but also resonates deeply with its target audience

Achieving $9,000/mo in Organic Clicks for a Legacy Construction Company

  • Ranking for all first, second, and third for one of the main target cities
  • Reached first rank on 11 of the target key phrases
  • Reached top 10 for 30 of the 45 key phrases

Revitalizing a Law Firm: From Outdated to Outstanding – 790% Organic Growth in 6 Months

  • Total of 1,117 calls from May to December via Google, Yahoo, and Bing search.
  • Successfully secured over 220 appointments, each with the potential to generate $660,000 or more in revenue.

MVP Development Drives $1.6M in Seed Funding

  • $1.6M In Seed Funding
  • +9 Points Domain Authority
  • +900% Organic Imperssions

Achieving Significant SEO Results for a Criminal Law Firm on a Limited Budget

  • Improved rankings for highly competitive criminal law keywords such as "criminal defense lawyer" and "criminal law attorney.