Achieving $9,000/mo in Organic Clicks for a Legacy Construction Company

Objectives

Brand
Development

Refined brand messaging to emphasize exclusivity and high-end craftsmanship.

Repositioned the brand to attract affluent clients seeking custom homes.

Focused on differentiating from general remodeling companies.

Website
Development

1. Before Website Challenges

Focused on lower-priced services like bathroom and living room remodeling, which didn’t align with the business goals.
Messaging lacked clarity about the firm’s focus on high-end, custom home projects.
Imagery and design did not reflect the luxury market or appeal to ultra-high-net-worth clients.

2. After: Strategic Transformation

Shifted services and messaging to focus exclusively on custom home design and large-scale luxury projects.

Updated website visuals with high-quality images of completed custom homes to attract affluent clients.

Crafted messaging around premium craftsmanship, exclusivity, and the client’s expertise in delivering bespoke homes for Silicon Valley’s elite.

Search Engine
Optimization (SEO) 

SEO Strategy

Targeted non-branded search terms related to luxury custom home development.
Increased organic traffic from affluent Silicon Valley neighborhoods.
Surpassed two long-established competitors in search rankings.

SEO Results

Ranking for all first, second, and third for one of the main target cities
Reached first rank on 11 of the target key phrases
Reached top 10 for 30 of the 45 key phrases

SEO Strategy

Targeted non-branded search terms related to luxury custom home development.
Increased organic traffic from affluent Silicon Valley neighborhoods.
Surpassed two long-established competitors in search rankings.

SEO Results

Ranking for all first, second, and third for one of the main target cities
Reached first rank on 11 of the target key phrases
Reached top 10 for 30 of the 45 key phrases

Results

$ 0
value of organic clicks per month
# 0
Ranking first, second, and third for one of the main target cities
+ 0 %

increase in users in four months

Top 0
Reached top 10 for 30 of the 45 key phrases
Through our focused efforts, we’ve helped our client receive high-value inquiries from individuals actively looking for custom home builds, ADU additions, and large-scale renovations. Below are three standout leads that showcase the effectiveness of our strategy.

Lead #1

Expanding Home & Adding an ADU

This lead was generated through our SEO efforts, reaching a prospective client interested in adding an Accessory Dwelling Unit (ADU) and expanding their main home. Projects like this involve extensive planning, permitting, and high-end craftsmanship, typically ranging between $500,000 and $1,000,000. This opportunity highlights our client’s expertise in handling complex, large-scale residential projects and demonstrates the long-term value of our SEO strategy.

Lead #2

Full Home Rebuild for Multi-Unit Development

This inquiry comes from a property owner in the Cambrian neighborhood looking for a turnkey solution to construct two custom homes on an existing lot. These multi-unit development projects involve comprehensive planning, design, and construction efforts, often exceeding $3 million in total project value. This lead underscores the effectiveness of our SEO strategy in attracting high-caliber, large-scale projects that align with our client’s premium offerings.

Lead #3

Owner’s Representative for Luxury New Build

This opportunity involves a high-stakes custom home project in a prime luxury market. Owner’s Representative services require extensive oversight, coordination with architects, designers, and contractors, and managing a substantial budget. Typically, custom home projects in such markets range from $3–$5 million. With a fee structure of 5–10%, this lead could represent a potential value of roughly $150,000 to $500,000. It reflects the significant trust homeowners place in our client’s expertise and presents a high-value opportunity in the luxury segment.

These leads are just a glimpse into the high-value opportunities our strategy has unlocked. By refining brand positioning and implementing SEO-driven lead generation, we’ve connected our clients with homeowners who are ready to invest in large-scale, custom projects. This approach doesn’t just drive traffic—it translates to real business growth, proving that the right digital strategy can be a game-changer in the luxury construction space.

Ready to Transform Your Business?

See Other Case Studies | Featured Projects

Our next amazing case study could be yours!

MVP Development Drives $1.6M in Seed Funding-new

  • $1.6M In Seed Funding
  • +9 Points Domain Authority
  • +900% Organic Imperssions

How We Scaled a Telecom Brand with Strategic SEO and Targeted Ads

  • 971 Leads Generated since 2023 with an Ad Spend of Just $36,000

How We Achieved Top Google Rankings and a Fresh New Look for a Pediatric Healthcare Provider

  • 15 keywords now rank on the first page, with 5 in the top 3 positions.
  • 20% of the keywords improved by 10+ positions within the first month of launching the new website.

How We Generated a $200,000 Lead for a New Business in 60 Days

  • Lead Estimated Value: $72,000 - $200,000

Building a Brand Identity in the Automotive Tuning Industry

  • The collaboration between our team and the client has resulted in a brand that not only stands out in the market but also resonates deeply with its target audience

Achieving $9,000/mo in Organic Clicks for a Legacy Construction Company

  • Ranking for all first, second, and third for one of the main target cities
  • Reached first rank on 11 of the target key phrases
  • Reached top 10 for 30 of the 45 key phrases

Revitalizing a Law Firm: From Outdated to Outstanding – 790% Organic Growth in 6 Months

  • Total of 1,117 calls from May to December via Google, Yahoo, and Bing search.
  • Successfully secured over 220 appointments, each with the potential to generate $660,000 or more in revenue.

Achieving Significant SEO Results for a Criminal Law Firm on a Limited Budget

  • Improved rankings for highly competitive criminal law keywords such as "criminal defense lawyer" and "criminal law attorney.