Achieving $9,000/mo in Organic Clicks for a Legacy Construction Company

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Objectives

01

Establish the client as a leader in luxury home construction.

02

Generate significant monthly value through SEO-driven clicks.

03

Surpass competitors in Silicon Valley for organic clicks

Brand
Development

Refined brand messaging to emphasize exclusivity and high-end craftsmanship.

Repositioned the brand to attract affluent clients seeking custom homes.

Focused on differentiating from general remodeling companies.

Website
Development

1. Before Website Challenges

Focused on lower-priced services like bathroom and living room remodeling, which didn’t align with the business goals.
Messaging lacked clarity about the firm’s focus on high-end, custom home projects.
Imagery and design did not reflect the luxury market or appeal to ultra-high-net-worth clients.

2. After: Strategic Transformation

Shifted services and messaging to focus exclusively on custom home design and large-scale luxury projects.

Updated website visuals with high-quality images of completed custom homes to attract affluent clients.

Crafted messaging around premium craftsmanship, exclusivity, and the client’s expertise in delivering bespoke homes for Silicon Valley’s elite.

Search Engine
Optimization (SEO) 

SEO Strategy

Targeted non-branded search terms related to luxury custom home development.
Increased organic traffic from affluent Silicon Valley neighborhoods.
Surpassed two long-established competitors in search rankings.

SEO Results

Ranking for all first, second, and third for one of the main target cities
Reached first rank on 11 of the target key phrases
Reached top 10 for 30 of the 45 key phrases

SEO Strategy

Targeted non-branded search terms related to luxury custom home development.
Increased organic traffic from affluent Silicon Valley neighborhoods.
Surpassed two long-established competitors in search rankings.

SEO Results

Ranking for all first, second, and third for one of the main target cities
Reached first rank on 11 of the target key phrases
Reached top 10 for 30 of the 45 key phrases

Result

$9,900 per month worth of clicks

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