Building a Brand Identity in the Automotive Tuning Industry

Objectives

To create a cohesive and consistent logo and brand identity for the client.

Establish a brand name and visual identity that sets our client apart from competitors.

To attract a dedicated customer base within the automotive tuning community, particularly among owners of German cars.

Brand
Development

1. Personas

Entrepreneurs

Establish a brand name and visual identity that sets our client apart from competitors.

Racing Enthusiasts

Passionate about competitive racing, these individuals are dedicated to optimizing their cars for speed, agility, and performance on the track.

Performance Car Owners

Car enthusiasts who take pride in their high-performance vehicles and are committed to upgrading and customizing them for maximum performance and driving experience.

Tuners

Tuners have a hands-on approach to car customization. They are driven by a passion for automotive technology and the culture surrounding car modifications.

High-performance auto shops

High-Performance Auto Shops excel in automotive tuning and customization, providing expert services with the latest technology and training.

2. Competitive

Assessments

Analyzed visual elements like logo design, website layouts, and overall brand appeal.

Competitive Gaps

Many existing brands lacked modern, sleek designs that resonated with high-end buyers.

Positioning Strategy

Shifted focus towards contemporary aesthetics, combining luxury and technical sophistication.

3. Naming Process - Consideration

Legacy Name

Altirs Motorsport was considered, in honor the founder’s family heritage, adding prestige and tradition.

Positioning

Focused on establishing a luxury, legacy brand with deep-rooted values.

4. Naming Process - Decision

Beyond Limits

Stage 4" represents going beyond the highest industry-recognized tuning level (Stage 3).

Positioning

Emphasizes cutting-edge performance, innovation, and a bold step forward.

Modern & High-End

Reflects both luxury appeal and technical mastery for today’s performance enthusiasts.

5. Mood Board

6. Logo Design

Designed to reflect commitment to precision, performance, and innovation.

Features a sleek, modern design with sharp lines and dynamic elements that convey speed and technical expertise.

Black, silver, and red color to evoke power, sophistication, and passion.

7. Visual Identity

Includes a comprehensive set of guidelines for typography, color schemes, imagery, and design elements.

Characterized by a clean, modern aesthetic that highlights the client’s technical prowess and innovative spirit.

Typography
Overview

Favicon

Results

A successfully positioned automotive company that is now
recognized as a leader in innovation and excellence. The collaboration between our team and the client has resulted in a brand that not only stands out in the market but also resonates deeply with its target audience, paving the way for continued growth and success.

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