Building a Complete Digital Presence for a Mobile Repair Business

Introduction

As the name suggests, Mobile iPhone Repair is a company that -upon contact- summons professional technicians to repair iPhones on spot.

After recent world events, the client, formerly known as Cell Guide, felt the need to take their services from only in-store to the clients’ doorsteps.

This would require a full rebrand, with a unique combination of our services to make it possible.

Services Rendered

Branding

Web Design

Video Production

Google Ads

“The SLIQ team designed my logo from scratch, created my full business website, filmed and edited a video to introduce my business, and made a Google Ads campaign. I am super happy that I chose them because even after they took care of all of my requests, they stuck around to help with any additional needs and responded to my questions at any time. I will keep giving them my business and I recommend anyone who is looking for a creative, fresh, and quality approach to their business.”

CEO of Mobile iPhone Repair

1. Problem

Goals and Constraints

To fulfill our client’s need, our team deemed developing a simple, easy-to-book-from website necessary, alongside producing an informative visual representation that is easy to circulate and can introduce the audience to our client’s services.

2. Process

Scoping, Discovery, and Activities

To start, our team directed and produced a “no-dialogue” video to focus on details of the doorstep repair process.
Considering that the brand was still in the ideation stage, we began discussing the art direction of the logo with the client.
After brainstorming and drafting logo samples, we decided on creating a logo that combines an iPhone with the idea of a roaming vehicle. We created five possible options, which the client ultimately selected from.
After thoughtful discussions and proper UI/UX research, we opt to create a website which would convince clients that the repair process is easy, fast, and convenient.

3. Solution

Rationale and Validation

To carry out our client’s request, we chose establishing a decent logo that would evoke a distinct brand identity.
Moreover, we designed a solid website whose visuals reflect the company’s attitude. Therefore, we selected friendly fonts that are said to yield an amicable atmosphere. We also planned on incorporating all necessary company information to secure faster contact.
Following the website release, we preferred launching Google Ads campaign instead of a social media campaign, as our research said that users resort more to Google when in need of repair services.

Outcome – Results

1. Branding

Our work process revolved around establishing a creative logo that portrays an iPhone figure and a moving van at the same time.

2. Video Production

Our team shot and edited a short explanatory video. Mobile iPhone Repair phone number appeared in a strap all-video-long, and exciting music was selectively added.

3. Website Design

Our choice of colors fell to an elegant contrast between blue, grey, and white.
Our design team also decided to go for easy-to-follow navigations for smooth services access, not to forget establishing customized icons and descriptive graphics.
We worked on developing an automatic booking calendar so that customers can arrange for repair appointments with few clicks only.
Contact information and a clear search bar were included as well.

4. Google Ads

Our team initiated a Google Ads campaign as a final step.
Two Google Ads were written in catchy and straightforward language, and feature words were selected to monitor users’ interaction, which eventually helped us gather information to evaluate campaign results after launching the website.
We, therefore, utilized data received to check the campaign success rate and examine marketing results.

Conclusion

By modernizing branding, revamping the website, and implementing a comprehensive SEO strategy, we helped this pediatric healthcare provider achieve top Google rankings, streamline appointment bookings, and enhance patient engagement. These results highlight the power of combining technical expertise with strategic planning.

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