How We Achieved Top Google Rankings and a Fresh New Look for a Pediatric Healthcare Provider

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Introduction

Industry

Healthcare – Pediatric Services

Overview

By modernizing their branding, revamping their website, and implementing a comprehensive SEO strategy, we helped a leading pediatric healthcare provider secure top positions on Google and transform their digital presence.

About The Client

This pediatric healthcare provider serves families across Georgia with high-quality care. However, their outdated digital presence held them back from reaching new patients and improving engagement with existing ones.

Recognizing these challenges, they turned to us for a complete digital overhaul

The Project Objectives

01

Modernize the brand’s identity while retaining its core pediatric-friendly appeal.

02

Develop a user-friendly, visually engaging website optimized for patient engagement.

03

Achieve first-page rankings for highly competitive keywords.

Branding Transformation

The existing logo and branding lacked a modern touch but retained a strong color scheme relevant to the pediatric industry.

We modernized the design to align with current trends, giving the provider a fresh, professional look without losing their recognizable identity.

Key Actions

Redesigned the logo with modern aesthetics while retaining its core identity.

Created a comprehensive brand guide for consistent messaging and visuals across all platforms.

Established a unified design system to drive cohesive digital and offline branding efforts.

Website Design & Development

The provider’s outdated website posed challenges, with clunky navigation, long text blocks, and minimal visuals hindering user experience.

Key Improvements:

Enhanced Navigation: Redesigned the sitemap to ensure users could find relevant information in three clicks or less.
Improved Visuals: Replaced text-heavy pages with interactive elements, intuitive tabs, and engaging imagery.
Streamlined Appointment Requests: Introduced a user-friendly online booking system to simplify appointment scheduling.
Mobile Optimization: Optimized the site for seamless performance across all devices, especially mobile.

Search Engine
Optimization (SEO)

We implemented a robust SEO strategy to improve visibility for competitive industry keywords and drive organic traffic.

Key Results:

Before the Project:
  • Only 2 keywords ranked on the first page of Google.
  • 7 keywords ranked on the second page, while the rest were unranked or buried deep in search results.
After Implementation:
  • 15 keywords now rank on the first page, with 5 in the top 3 positions.
  • 20% of the keywords improved by 10+ positions within the first month of launching the new website.
  • Average ranking position improved from 26.3 to 5.9 across all 20 keywords.
Highlight
  • 15 keywords now rank on the first page, with 5 in the top 3 positions.
  • 20% of the keywords improved by 10+ positions within the first month of launching the new website.
  • Average ranking position improved from 26.3 to 5.9 across all 20 keywords.

Google Business Profile
(GBP) Optimization

We optimized the client’s Google Business Profiles to dominate local search results, achieving top rankings across all locations.

Key Improvements

  • All three locations now rank in the top 5 on Google Maps for their primary services.
  • Consistent content updates and review management drove a 50% increase in profile views.
  • Q&A enhancements improved click-through rates by 30% for local searches.

Key Achievements

  • 70% of Website Traffic from Organic Efforts: Organic visitors generated the highest engagement time on the website.
  • 300 Appointment Requests in 3 Months: Without any ad spend, the site generated 100 appointment requests per month on average.
  • 20% Increase in Engagement on Key Pages: Pages like Contact Us, Appointment Request, and Services saw significant improvements in traffic and engagement time.
  • Top Google Rankings: Achieved first-page visibility for 15 out of 20 keywords, with 5 keywords securing top 3 positions

Conclusion

By modernizing branding, revamping the website, and implementing a comprehensive SEO strategy, we helped this pediatric healthcare provider achieve top Google rankings, streamline appointment bookings, and enhance patient engagement. These results highlight the power of combining technical expertise with strategic planning.

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