How We Increased Engagement and Bookings with Google My Business and Yelp

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Objective

The primary goal for this client was to leverage Google My Business (GMB) and Yelp to drive higher engagement, increase calls, bookings, and foot traffic to their physical location.

Challenges

The client was not effectively utilizing Google My Business and Yelp for local SEO.

Despite being in a competitive space, there was limited visibility on Google Maps, which impacted their ability to drive physical visits.

Low call volume and limited user engagement.

Solution

We focused on optimizing the client’s GMB profile, enhancing their Yelp presence, and implementing consistent strategies to boost local visibility.

Style Guide Creation

  • Optimized business profile to ensure complete and accurate business information.
  • Enhanced business description to align with target keywords, increasing relevance. 
  • Focused on optimizing posts and leveraging Google’s Q&A feature to improve user interaction.
  • Managed reviews and encouraged positive reviews from satisfied clients.

Yelp Optimization

  • Fully optimized Yelp profile with accurate business information and engaging descriptions.
  • Managed reviews and encouraged satisfied customers to leave positive feedback.
  • Implemented strategies to respond to customer reviews, improving the client’s overall reputation on Yelp.

Local SEO

  • Implemented on-site and off-site local SEO strategies to help boost rankings on Google Maps for target keywords.
  • Focused on getting the business listed on local directories and high-authority industry-specific websites.

Tracking and Analytics

  • Monitored call volume, website clicks, and booking data on both platforms to gauge the effectiveness of optimization efforts.

Results

Google My Business Performance

+ 0 %

Calls

We saw a significant increase in calls from GMB. Calls in April 2024 were up by 27%, compared to April 2023.

0

Bookings

Bookings increased substantially in August 2024, with 43 bookings recorded, as compared to only a handful previously.

Yelp Performance

Yelp traffic surged with 190 menu views in August 2024, showing an increase of 11.1% compared to last year.
0

Menu views in August 2024

+ 0 %

Increase of 11.1% compared to last year.

Direction Requests

Direction requests from the GMB profile saw an impressive 34.1% increase in July 2024, compared to the same time last year.
+ 0 %

Increase in July 2024

Conclusion

By modernizing branding, revamping the website, and implementing a comprehensive SEO strategy, we helped this pediatric healthcare provider achieve top Google rankings, streamline appointment bookings, and enhance patient engagement. These results highlight the power of combining technical expertise with strategic planning.

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