Revitalizing a Law Firm: From Outdated to Outstanding – 790% Organic Growth in 6 Months

About The Client

Industry

Legal

Overview

A local law firm that specialized in criminal law, workers compensation, and personal injury had an outdated, content-heavy, and poorly optimized website. Their SEO strategy was virtually nonexistent, leading to low visibility and poor conversion rates. Our job was to team up with their internal media buyer to

The Project Objectives

Rebuild the website for optimal performance and lead conversion.

Replace outdated SEO with a modern, data-driven strategy.

Streamline content using AI for maximum efficiency and relevance.

Website Analysis

Conducted a thorough website audit to understand search visibility issues and user navigation issues

Conducted competitive analysis to see where we stand against competition

Implementation Plan

Built a website strategy and content plan, focusing on trust and SEO-optimized content.

Focused on organic tactics like SEO, content creation, and link building to increase search visibility and organic traffic

Website
Development

1. Sitemap

Collaborated with the client to strategically organize the website’s structure.

Included strategic elements like case studies, structured practice areas, location-based pages, chat-bots, landing pages optimized for conversion.

2. Wireframe

Developed wireframes that outlined the visual hierarchy and layout of the website.

Mapped out where testimonials, calls to action, and service descriptions would be placed to guide users effectively.

3. Website Design

Implemented the brand’s visual style in the design phase.

Designed with both desktop and mobile users in mind.

Made the website bilingual to strategically target the hispanic population

Finalized the website for launch with a fully responsive and optimized design.

Search Engine
Optimization (SEO)

1. SEO Objective

Achieve first-page rankings for key legal services and drive significant organic traffic from Google, Bing, and Yahoo.

Eliminate outdated practices (keyword stuffing, duplicated content) and implement a trend-based, AI-driven SEO strategy to enhance both on-site and off-page optimization.

2. Key Tactics

Targeted Keywords: Conducted thorough keyword research to identify high-impact keywords relevant to law firms and integrated them into key website areas such as titles, meta descriptions, and content.

Optimized Content: Created and refined website content to align with targeted keywords, improving relevance and engagement, and boosting overall search engine rankings.

Result

Result 1

Total of 1,117 calls from May to December via Google, Yahoo, and Bing search.

Result 2

Successfully secured over 220 appointments, each with the potential to generate $660,000 or more in revenue.

Result 3

Increased the number of calls by nearly 60%, demonstrating significant improvement in outreach effectiveness.

Result 4

Achieved a 790% increase in organic visitors in Q2 & Q3 of 2023 compared to Q4 & Q1 of 2022/23.

Result 5

Increased the overall duration of a session and the engagement time by 63%

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