Transforming Telehealth: From Vision to Investor-Ready MVP

Background

In regions where telehealth is still an emerging concept, building a robust medical software platform requires clarity, creativity, and precision. Our client aimed to revolutionize healthcare by creating a platform that enables doctors to connect with patients and manage care remotely. The challenge? They needed a partner to conceptualize the vision, refine the brand, design the MVP, and position the initiative for investor interest.

That’s where Sliq by Design came in.

The Challenge

The project posed several significant challenges:

01

Redefining the Brand

The existing brand needed a fresh, professional identity that reflected trust and innovation in healthcare.

02

Incorporating Multiple User Views

Midway through the design phase, the scope expanded to include functionality for additional user types, such as hospitals and administrators.

03

Feature Ideation for Telehealth

While the goal was clear—telehealth—the specifics of what makes an effective telehealth platform were undefined.

04

Engaging Stakeholders

The platform required a compelling online presence to attract hospitals and investors and showcase its potential.

Our
Approach

1. Crafting a Modern Healthcare Brand

We reimagined the client’s branding to align with their mission to innovate in the healthcare space. Key steps included:

Refreshing the Color Palette

We moved to a clean and professional mix of medical-inspired tones like blue and green, symbolizing trust and growth. 

Redesigning the Logo

A contemporary, approachable logo was developed to resonate with diverse audiences, from medical professionals to investors. 

Establishing Consistent Visuals

Typography, iconography, and layouts were designed for clarity and professionalism across all platforms.

We reimagined the client’s branding to align with their mission to innovate in the healthcare space. Key steps included:

2. Conceptualizing the Telehealth Application

Designing the telehealth platform began with comprehensive planning:

Feature Brainstorming

We collaborated with the client to define essential features, focusing on user journeys for patients, doctors, and hospitals.

Sitemapping

An extensive sitemap was developed to visualize the platform’s structure, covering patient scheduling, virtual consultations, and remote management features

These steps ensured a solid framework for the application.

3. Developing the MVP

Wireframing

Initial wireframes provided a detailed blueprint of the platform’s interface, enabling feedback and refinements early in the process.

UI Design

We transformed wireframes into a visually compelling interface that prioritized simplicity and usability, ensuring a smooth experience for all user types.

4. Adapting to Evolving Requirements

During the design phase, the scope expanded to include multiple user views:

Each user type required tailored functionality and design elements. Despite the complexity of integrating these new views late in the process, we delivered a cohesive and functional product.

5. Documenting the Design

Comprehensive documentation was created to guide developers in bringing the design to life. The documentation detailed every feature, user flow, and interface element, ensuring seamless handoff and execution.

6. Building the Investor-Focused Website

During the design phase, the scope expanded to include multiple user views:

Demo Booking System

Hospitals and investors could schedule demos to explore the platform’s capabilities.

Clear Messaging

The site emphasized the initiative’s transformative potential, balancing technical details with compelling storytelling.

Results

The rebranding and MVP design provided the client with the tools to:

Attract Investor Interest

The professional presentation positioned the platform as a market-ready solution.

Establish Credibility

The refined brand and detailed documentation reassured potential stakeholders of the platform’s viability.

Set the Stage for Full Development

With significant investor interest, the platform is now positioned for large-scale implementation.

Conclusion

By blending strategic branding, innovative design, and meticulous documentation, Sliq by Design turned a visionary idea into an actionable product. The project showcases our ability to deliver transformative solutions, even in challenging and evolving contexts.

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