When planning to create a new website for your business, you can either opt for a website template or develop a custom website. Custom websites have several advantages over template websites, which can all be attributed to one central idea — custom web design offers a more efficient tool for business growth.
Your website serves as the foundation for all your marketing efforts, making it a crucial element of a successful marketing strategy. Investing in a well-crafted custom website can bring significant returns for your business, enabling growth and success that are not achievable with a template website’s limitations.
If you are unsure about which direction to take for your new website, consider the various ways in which custom web design can help your business expand.
1. Boosts Site Visits
A stunning and informative website representing your brand is useless if it is not easily discoverable by your target audience. As Google’s search algorithms become more complex each year, appearing on the first page of search results is increasingly challenging.
Without an effective SEO strategy, it is difficult for a website to rank well. Template websites often do not adhere to SEO best practices and may contain outdated, bloated code that negatively affects your website’s functionality.
They may also lack updated security measures and a mobile-friendly responsive design, both crucial for good search engine rankings and user experience. By partnering with a custom web design agency, your website will be created with SEO best practices in mind.
The agency will conduct extensive keyword research to build a navigation outline with all necessary pages to rank your target keywords. On-page optimization will be performed on all pages before the website’s launch, ensuring they contain all required SEO elements.
A strategy for developing a strong backlink profile will be implemented to establish your website as a reputable source, which is vital for improving SEO rankings. Lastly, your website will be built using the latest and most efficient code, enhancing site speed and load time, both crucial factors for search engine rankings.
2.Attracting and Converting Potential Customers
Having a website alone is insufficient to captivate your audience. It is crucial to provide an outstanding user experience; otherwise, people will abandon your site and search for what they need elsewhere. People usually leave the site if it has an unappealing layout and if the website loads slowly or improperly.
Custom web design enables you to address these problems by constructing your website with your audience’s needs in mind. This allows you to design the information architecture and navigation structure for easy navigation, remove bloated code that slows down loading times, and ensure a mobile-friendly responsive design that functions correctly on all devices (desktop, tablet, mobile).
You can also develop specific forms and Calls To Action that will effectively resonate with your audience, increasing their chances of performing your desired action. Additionally, you can optimize your website for your particular customer journey, leading them more effectively through the marketing funnel.
This improved user experience will ultimately generate more leads. In contrast, template websites have limitations, making creating the necessary user experience for optimized lead generation much more difficult.
3. Clearly Communicate Your Brand Identity
Creating a powerful brand identity is essential for your business’s success, as it sets you apart from competitors, communicates your organization’s core values, and fosters positive connections with your target audience. A robust brand identity significantly influences your business’s success, with the potential to increase brand recognition, revenue, and customer trust.
As a vital part of your marketing strategy, your website must effectively convey your brand identity to your audience. Using a website template can limit your customization options, resulting in a generic appearance that may not accurately reflect your brand identity.
On the other hand, custom web design enables you to tailor your website to showcase the key aspects of your brand identity, including specific colors, fonts, images, and icons. This consistency across various platforms can help you establish strong connections with your audience, ultimately generating leads and boosting conversion rates.
4. Substantially Scale and Grow Over Time
Your business is constantly growing and changing, and as a result, the needs of both your business and your customers will also change. It is essential to have a website that can adapt and scale with these changes.
Template websites, however, are significantly limited in their ability to accommodate growth and change due to their fixed parameters. On the other hand, custom web design offers a blank canvas, enabling you to incorporate scalability and adaptability into the design process.
This means you can easily modify the navigation structure to cater to a new target audience, add an e-commerce platform for selling products directly on your website, or make any necessary changes to ensure your website continues to meet the needs of your growing business.
“If you think good design is expensive, you should look at the cost of bad design.” – Ralf Speth Ralf Speth is a respected figure in the automotive industry, having served as the CEO of Jaguar Land Rover from 2010 to 2020. Under his leadership, the company witnessed significant growth and innovation. Known for his insights into design and business, Speth championed quality and precision in vehicle manufacturing. His tenure was marked by an emphasis on sustainable practices and a commitment to elegant design, reinforcing the brand’s luxury positioning in the global market.
Final Thoughts
A custom web design offers numerous benefits for business growth, such as distinguishing your business from competitors, increasing site visits and conversions, effectively communicating your brand identity, and enabling scalability. Investing in custom web design can bring significant returns and success that cannot be achieved with a template website.
SLIQ By Design offers web services in California — partnering with you to create the best website experience for your users to keep them coming back.
Ready to scale your business? Let’s Talk!
