Branding and Designing
a Healthcare MVP
Branding and Designing
a Healthcare MVP
About The Client
Cooey Health is a healthcare startup with a remote patient care platform. They were ready to kick start a search for potential funding partners. They had accomplished the technology side of their product, but now needed a way to demonstrate its real world application.
Agency services
Agency services
Website
Design
copywriting
Branding
Development
The
Challenge
When the client approached us they had a rough vision of a website and brand. We discovered that their brand wasn’t aligned with how they wanted to be perceived while their website didn’t target their desired audience.
Our focus was to create a brand around their remote patient care platform and deploy a website that simply explained what that platform provided.
The
Approach
During our discovery call, Cooey Health aimed to showcase what their platform meant for medical physicians and their patients. Our design team determined a brochure style website would be the perfect solution.
From a branding perspective, a medical industry brand needed to exemplify trustworthiness. With the colors we switched from an army green to an ocean blue. Humans psychologically find blue to be trustworthy.
Our Solution
Our
Solution
We started by building the website around the technology and benefits instead of services.
Since the platform wasn’t being targeted at the general public, but instead at potential investors we needed to highlight the underlying tech.
Lastly, we created copy and hand picked imagery that came across as friendly and welcoming.
The Results
The
Results
Established a website explaining the client’s vision, product, and technology.
Built a trustworthy brand identity
Secured funding round
Testimonials
“SLIQ was very communicative, responsive, flexible, and receptive to feedback. When I hired them, I already knew that they delivered quality work, so I simply trusted them”
CEO & Co-Founder of Cooey Health
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