Launching an Analytics
Platform for
Web3 Gaming
Launching an Analytics Platform for
Web3 Gaming
About The Client
Agency services
Agency services
Product
Design
SEO
Copywriting
The Project
- Establishing the platform’s design features and iterations
- Building a news product with various types of content pillars
- Strengthening online presence and visibility through an extensive SEO campaign
The
Problem
The initial problem was building the design quality to be as good as competitors UI/UX, being mobile-friendly, and adding new features such as building a news product that featured different content themes such as news, game guides, educational content, and general coverage of the industry.
On the content side, there were only several pieces produced to populate the News Hub, while the client lacked the resources needed to start pumping out articles.
From an SEO perspective, a lot was to be done, as P2E Analytics didn’t have any online presence, and existing competitors obviously had more results on search engines.
The
Approach
We started off by understanding the brand’s current goals and objectives to build an executable strategy. In parallel, we studied competitors to learn about different features, themes, and go-to-market strategies.
The design challenge was to showcase the value of the product through simple design and a smooth user experience. Additionally, we wanted to rapidly add products that weren’t yet picked up by competitors. This was done through researching design strategies of other players in and outside to apply them to our initial design.
From a content perspective, our objective was to create a solid news product, doubling down on P2E Analytics’ role as a hub for all things Web3 gaming. A way to retain users on the website for longer periods of time, while providing them with.
The initial goal for our SEO team was to establish a launch strategy and ensure that the website was optimized in terms of Google’s main ranking factors, such as speed, performance, metadata, and backlinking activities.
A notable design hurdle we faced was finding the middle ground between being an analytics tool and a news- hub since we wanted to avoid leaning too far towards either side. Figuring out a way to highlight everything on the site, equally.
Our Solution
Our
Solution
Design
Building off the brand guide, we designed a product categorizing different features that P2E Analytics offered. For the game analytics, we designed a small hub for each of the games which were produced in a siloed approach. This direction was taken to highlight the uniqueness of each game as other products offered high-level data and general news.
Content
Using our team’s expertise in the news industry, we were able to set the foundation for the platform’s News Hub. We did this by providing the client’s in-house writing team with training, workshops, templates, as well as a custom style guide aiding them on industry-best practices. Our services also revolved around offering content production and editing support, while advising on possible content monetization strategies for later iterations.
SEO
After the content strategy was established in collaboration with the client, we introduced a keyword library that included all the popular industry topics,based on research of the competitive landscape and industry trends.
After setting the base marketing plan and completing the design of the product, SLIQ proceeded to help the development team in technical SEO efforts and supported in building the titles and the meta descriptions of all the pages to get them indexed on search engines as efficiently as possible.
Additionally, our SEO team also worked closely with our UX/Design team to factor in details that would generally improve the website’s user journey.
The Results
The
Results
Organic impressions in the months of July and August vs May and June respectively combined.
Organic sessions
Page views
Bounce rate
Average session duration
Pages were indexed
Points Domain Authority
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