STREAMLINING THE MARKETING STRATEGY FOR A
CONSTRUCTION COMPANY
Streamlining the Marketing Strategy for a
Construction
Company
About The Client
Family-owned and operated Construction Company in Denver
A family-owned and operated remodeling and construction service provider located in Denver,
Colorado, has been providing exceptional services for over a decade. The company offers a
comprehensive range of services that cater to clients’ needs, including general contracting, full
design and implementation, and an extensive selection of materials and designs available in
their showroom
Agency services
Agency services
Website
Design
Copywriting
Branding
The
Challenge
Low to non-existent online presence
The company lacked a clear digital strategy for the last 10 years, resulting in low brand
awareness and an outdated website design, leading to limited visibility, few organic
visitors, and low conversion rates.
The
Approach
Our approach involved conducting a comprehensive overhaul of the client’s website and
information infrastructure, with a focus on improving the user experience, increasing brand
awareness, and promoting the company’s products and services. The website design was
optimized for SEO and user-friendliness, with a visually appealing layout, easy navigation, and a
focus on highlighting the company’s offerings.
Our Solution
Our
Solution
To overcome these challenges, the client sought the expertise of SLIQ. We designed and
developed a new website for the client and optimized it for Search Engine Optimization (SEO)
and user-friendliness. A comprehensive strategy was initiated to revamp the website and
optimize SEO, with a focus on visually appealing design, easy navigation, and highlighting the
construction company’s products and services
In addition to the website design, a Search Engine Marketing (SEM) campaign was
implemented to increase brand awareness and drive traffic to the website, including regular blog
posts, bi-weekly SEO reports, ad expenditure reports, and monthly deliverable reviews. The
website content was also optimized through topic and keyword research, resulting in fresh and
relevant copy that improved search engine ranking.
These efforts helped to enhance the online visibility of the client and promote their construction
and remodeling services
Overall, the process involved a comprehensive overhaul of the client’s information infrastructure
and website design, with a focus on optimizing the user experience and increasing brand
awareness.
The Results
Through the use of both paid and organic leads, SLIQ’s optimization efforts
resulted in impressive results for the client’s website, making it more engaging
and efficient for its users
The
Results
Decrease in Cost per Click (CPC) Q4 2022 Vs Q1 2023
Conclusion
SLIQ continues to enjoy a strong relationship with the client, who has experienced tremendous
success since partnering with us. Our team of professionals has provided strategic advice and
guidance, resulting in remarkable results and generating a high return on investment for the
client.
If you’re ready to elevate your business and take it to the next level, let’s work together to make
your vision a reality.
Get your free consultation today and learn more about our customized packages that will
transform your business.
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