Redesigning a Website for a Google Partner

Redesigning a Website for a
Google Partner

About The Client

Evonence is a Google Partner which focuses on offering products and services for companies looking to migrate to Google Cloud Platform (GCP). The company brings the experience of 1k+ of satisfied businesses to Google Workspace with more than 50k+ migrated users. Evonence boasts 20+ years of experience from IT executives in the US and Indian markets.

Agency services

Website
Design

Copywriting

Testing &
Prototyping

Development

Branding

Website
Design

Copywriting

Development

Branding

Testing &
Prototyping

The
Challenge

Several challenges presented themselves pretty obviously when the client came to us; the website was overloaded with information on each service, burying the main value propositions.

Navigation through the website was long and extensive, confusing customers from understanding the core value of their services. Issues ranged from having blank pages, repeated information, and unclear differentiation between products and services.

Consequently, this hindered any marketing efforts towards increasing traffic, retention, and leads.

The
Approach

Our main strategy of attack was to conduct a complete website revamp, while overhauling their information infrastructure. After that, the website needed a reimagined design that focuses on user experience, product, and custom visual assets.

The main strategy was to establish the main value propositions of the company within a simple, easy-to-scroll, mobile-friendly layout to improve the user’s experience.

Our Solution

Our
Solution

We forged a new site map based on the main services that the client wanted to focus on – this gave us a high overview of how we’re going to design the user experience, while crafting clear, yet simple messaging and imagery.

The goal behind the messaging was needing to simplify the value of these offerings in a simple and efficient manner. After completing the website’s facelift.

To increase conversion rate and engagement, we introduced a contact form featuring additional details about the revised layout and content. Fundamental design styles and graphics were necessary, with benefits listed with matching icons.

The Results

The
Results

Timeframe

Dec 1 – Jan 31 vs Feb 1 – Mar 31 (2 months)

+ 0 %

Increase in organic users to the website

+ 0 %

Increase in page views were intercepted

+ 0 %

Average sessions duration growth

+ 0

Website sessions raise

Testimonials

“The workflow was phenomenal. We met up exactly on the dates and times that were discussed, there was no delay on their end when it came to providing us a demo of the site. They didn’t request additional time for the amount of work we gave them regardless of how little time there was.”

Account Executive at Evonence