Redesigning a Website for a
Google Partner
Redesigning a Website for a
Google Partner
About The Client
Evonence is a Google Partner which focuses on offering products and services for companies looking to migrate to Google Cloud Platform (GCP). The company brings the experience of 1k+ of satisfied businesses to Google Workspace with more than 50k+ migrated users. Evonence boasts 20+ years of experience from IT executives in the US and Indian markets.
Agency services
Agency services
Website
Design
Copywriting
Testing &
Prototyping
Development
Branding
Website
Design
Copywriting
Development
Branding
Testing &
Prototyping
The
Challenge
Several challenges presented themselves pretty obviously when the client came to us; the website was overloaded with information on each service, burying the main value propositions.
Navigation through the website was long and extensive, confusing customers from understanding the core value of their services. Issues ranged from having blank pages, repeated information, and unclear differentiation between products and services.
Consequently, this hindered any marketing efforts towards increasing traffic, retention, and leads.
The
Approach
Our main strategy of attack was to conduct a complete website revamp, while overhauling their information infrastructure. After that, the website needed a reimagined design that focuses on user experience, product, and custom visual assets.
The main strategy was to establish the main value propositions of the company within a simple, easy-to-scroll, mobile-friendly layout to improve the user’s experience.
Our Solution
Our
Solution
We forged a new site map based on the main services that the client wanted to focus on – this gave us a high overview of how we’re going to design the user experience, while crafting clear, yet simple messaging and imagery.
To increase conversion rate and engagement, we introduced a contact form featuring additional details about the revised layout and content. Fundamental design styles and graphics were necessary, with benefits listed with matching icons.
The Results
The
Results
Timeframe
Dec 1 – Jan 31 vs Feb 1 – Mar 31 (2 months)
Testimonials
“The workflow was phenomenal. We met up exactly on the dates and times that were discussed, there was no delay on their end when it came to providing us a demo of the site. They didn’t request additional time for the amount of work we gave them regardless of how little time there was.”
Account Executive at Evonence
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