Redesigning and branding
a Crypto Venture Capitalist
Redesigning and branding
a Crypto Venture Capitalist
About The Client
Necker Ventures is crypto Venture Capitalist that provides a bouquet of services to accelerate innovation on a startup level.
The company’s services include operational and capital support while implementing a hands-on approach through their network of innovative and resourceful advisors and supporters.
Agency services
Agency services
Website
Design
Copywriting
Branding
The
Challenge
The client came to us looking to build an impactful brand, with a message revolving around partnerships and collaborations. Seeing that the client works within the crypto space, their existing generic website needed revamping to match their industry, while messaging lacked a welcoming tone.
The
Approach
We put our research hats on and dived into the industry, identifying key points to include within
the base web redesign. However, our redesign approach stayed to the client’s request of
emitting a welcoming-feel.
Seeing that the company operates within the finance industry, brand trust was top of mind when delving into the redesign strategy. The end goal was to present a trustworthy brand that communicates concisely and transparently.
Our Solution
Our
Solution
We redesigned the website using a silky white background, leaving white space throughout the general flow of the site for a more comforting feel. In addition, flat and sharp design language is used across the site to deliver a serious feel that is associated with the line of business. Since Web3 is considered a collaborative community, we highlighted that aspect using a teamwork oriented messaging strategy.
The Results
The
Results
Reestablished a comforting, yet solid brand
Revamp the website to match the client industry
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