Building a Personal Brand and Website for an 8-Figure Entrepreneur
Separating a founder’s personal brand from his agency, then building the one platform that houses every course and service he offers.
Eddie Maalouf, 4 Media MarketingMedia marketing
BrandingWeb Design
What the Work Moved
- Business owners on social media generate more leads
80%
Business owners on social media generate more leads
- Users more likely to do business with active CEOs on social
85%
Users more likely to do business with active CEOs on social
- Users trust recommendations from friends and family
92%
Users trust recommendations from friends and family
- Recruiters prefer candidates with strong personal brands
75%
Recruiters prefer candidates with strong personal brands
About the client
Eddie Maalouf, owner of 4 Media Marketing, a media marketing business with an eight-figure track record.
The client’s challenge
- Differentiating between his agency and his personal brand.
- His face appeared prominently across his company’s profiles, blurring the two.
- He needed a single platform that served as a one-stop destination for all the courses and services he offered.
Visual identity
- Designing a distinctive logo.
- Choosing typography that reflected his persona.
- Creating a consistent visual style.
Brand strategy
- Defining the brand mission, values and long-term goals.
- A roadmap for shaping the personal brand over time.
Website
- Sitemap: organised the website’s structure around his services, working directly with the client.
- Design direction: set the look and feel before build.
- Web copy: written and approved in pre-launch content sessions.