A Multi-State Commercial Contractor: $2.2M in Project Opportunities in Its First Month

A commercial general contractor delivering tenant finish-outs, remodels and multi-location rollouts for growing brands needed a site that looked as reliable as its delivery record. We designed and built a custom Next.js site with its own CMS and CRM connection in three weeks, organized around the three markets and five industries it serves.

• A template site with no tracking, so nobody knew which pages or channels produced inquiries.
• Buyers are franchise and facilities teams who need speed, consistency and proof across many locations.
• Three active markets and five verticals, each needing its own page to rank.

• Service pages for commercial build-outs and remodels, multi-site rollout programs and ground-up construction.
• Industry pages for restaurants, convenience stores, wellness, automotive and retail franchises.
• Market pages for each metro, with a coverage map.
• An eight-step project request form and a dedicated page per form for paid campaigns, every lead delivered to the CRM with its UTM source.
• A blog on commercial lease build-outs, delays and permitting, plus a custom CMS the team edits directly.

Figures are from the client’s CRM. Won revenue is closed deals; pipeline is the estimated value of every opportunity logged, so it is a measure of demand, not money in the bank.

• $2.19M in commercial project opportunities logged in August 2026, the first month after launch.
• $1.42M of that still open and in negotiation.
• Every project request from the eight-step form reaches the CRM with its campaign source.

Business Profile figures compare the three months before launch (May to July 2026) with the months after (August to September 2026).

• +288% Google Business Profile website clicks per month (4.0 to 15.5).
• +276% Google Business Profile impressions per month (62 to 234).
• +173% organic Google clicks from August to September 2026 (15 to 41), with click-through rate up from 8.4% to 13.2%.
• 100 Lighthouse accessibility and best practices at launch.
• Every web lead now reaches the CRM automatically with its campaign source.