How We Increased Engagement and Bookings with Google My Business and Yelp

01

Objective

The primary goal was to leverage Google My Business and Yelp to drive higher engagement and increase calls, bookings and foot traffic to the client’s physical location.

02

Challenges

• The client was not effectively using Google My Business or Yelp for local SEO.
• Despite operating in a competitive space, they had limited visibility on Google Maps, which hurt their ability to drive physical visits.
• Low call volume and limited user engagement.

03

Solution

• Optimised the business profile so every detail was complete and accurate.
• Enhanced the business description to align with target keywords, increasing relevance.
• Optimised posts and used the Google Q and A feature to improve user interaction.
• Managed reviews and encouraged positive reviews from satisfied clients.
• Fully optimised the Yelp profile with accurate information and engaging descriptions, and responded to customer reviews to improve reputation.
• Implemented on-site and off-site local SEO to lift Google Maps rankings for target keywords.
• Listed the business on local directories and high-authority industry websites.
• Monitored call volume, website clicks and booking data on both platforms to gauge effectiveness.

04

Google Business Profile performance

• Calls in April 2024 were up 27% compared with April 2023.
• Bookings increased substantially in August 2024, with 43 recorded against only a handful previously.

05

Yelp performance and direction requests

• Yelp traffic surged with 190 menu views in August 2024, an increase of 11.1% year over year.
• Direction requests from the Google Business Profile rose 34.1% in July 2024 compared with the same period the previous year.