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Transforming a BIM Service’s Online Presence Through Branding and Web Design

A brand built from scratch, a B2B website and a social programme that lifted website traffic 350% after launch.

BIM modeling and engineering services providerBIM modeling and engineering services

BrandingWeb Design

BIM services branding and web design case study banner

What the Work Moved

+350%

Increase in website traffic post-launch

+500%

Increase in LinkedIn followers within 6 months

+200%

Increase in social media referrals to the website

+45%

Increase in average session duration

About the client

A premier BIM service provider for architects and engineers, offering BIM modeling, BIM management, clash detection, construction drawings and more.

Project objectives

Establish a strong, recognisable brand identity.
Develop a user-friendly website.
Improve online presence and brand credibility in the B2B market.

Challenges

Building a brand identity from scratch.
Developing an engaging, user-friendly website that reflects the brand and meets industry standards for functionality and design.
Making a new, low-visibility brand stand out in a crowded and competitive market.

Brand development

Created a unique brand identity including logo, colour scheme and typography.
Developed comprehensive brand guidelines.
Designed a professional company profile deck to showcase services, expertise and company values.

Website development

Design research: analysed web design trends in the industry and ran a competitor analysis.
UX design: developed wireframes and prototypes with intuitive navigation and user-friendly interfaces.
Visual design: created brand-aligned website visuals.

Social media strategy and results

350% increase in website traffic post-launch.
45% increase in average session duration.
500% increase in LinkedIn followers within six months.
200% increase in social media referrals to the website.
An average of 150 likes and 30 comments per post.
Positive feedback from stakeholders and users on the new website design.

Full case study

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