Transforming a BIM Service’s Online Presence Through Branding and Web Design
A brand built from scratch, a B2B website and a social programme that lifted website traffic 350% after launch.
BIM modeling and engineering services providerBIM modeling and engineering services
BrandingWeb Design
What the Work Moved
- Increase in website traffic post-launch
+350%
Increase in website traffic post-launch
- Increase in LinkedIn followers within 6 months
+500%
Increase in LinkedIn followers within 6 months
- Increase in social media referrals to the website
+200%
Increase in social media referrals to the website
- Increase in average session duration
+45%
Increase in average session duration
About the client
A premier BIM service provider for architects and engineers, offering BIM modeling, BIM management, clash detection, construction drawings and more.
Project objectives
- Establish a strong, recognisable brand identity.
- Develop a user-friendly website.
- Improve online presence and brand credibility in the B2B market.
Challenges
- Building a brand identity from scratch.
- Developing an engaging, user-friendly website that reflects the brand and meets industry standards for functionality and design.
- Making a new, low-visibility brand stand out in a crowded and competitive market.
Brand development
- Created a unique brand identity including logo, colour scheme and typography.
- Developed comprehensive brand guidelines.
- Designed a professional company profile deck to showcase services, expertise and company values.
Website development
- Design research: analysed web design trends in the industry and ran a competitor analysis.
- UX design: developed wireframes and prototypes with intuitive navigation and user-friendly interfaces.
- Visual design: created brand-aligned website visuals.
Social media strategy and results
- 350% increase in website traffic post-launch.
- 45% increase in average session duration.
- 500% increase in LinkedIn followers within six months.
- 200% increase in social media referrals to the website.
- An average of 150 likes and 30 comments per post.
- Positive feedback from stakeholders and users on the new website design.