Building a Complete Digital Presence for a Mobile Repair Business

01

Introduction

As the name suggests, Mobile iPhone Repair is a company that, upon contact, summons professional technicians to repair iPhones on the spot.

After recent world events the client, formerly known as Cell Guide, needed to take their services from in-store only to the customer’s doorstep. That required a full rebrand and a unique combination of our services to make it possible.

02

Goals and constraints

To meet the client’s need, our team decided we had to build a simple, easy-to-book-from website, alongside an informative visual piece that is easy to circulate and introduces the audience to the service.

03

Scoping, discovery and activities

• Directed and produced a "no-dialogue" video focused on the details of the doorstep repair process.
• Discussed the art direction of the logo with the client while the brand was still in the ideation stage.
• After brainstorming and drafting samples, settled on a logo that combines an iPhone with the idea of a roaming vehicle, presenting five options for the client to choose from.
• Ran UI and UX research, then designed a website built to convince customers the repair process is easy, fast and convenient.

04

Rationale and validation

To deliver the client’s request we established a strong logo that evokes a distinct brand identity, then designed a website whose visuals reflect the company’s attitude. We selected friendly fonts that create an amicable atmosphere and included every piece of company information needed to secure faster contact.

Following the website release we launched a Google Ads campaign rather than a social campaign, because our research showed people turn to Google when they need repair services.

05

Branding and video production

• Established a creative logo that reads as both an iPhone figure and a moving van at the same time.
• Shot and edited a short explanatory video, with the Mobile iPhone Repair phone number in a strap through the whole film and music selected to match.

06

Website design and Google Ads

• An elegant contrast between blue, grey and white.
• Easy-to-follow navigation for smooth access to services, with customised icons and descriptive graphics.
• An automatic booking calendar so customers can arrange a repair appointment in a few clicks.
• Contact information and a clear search bar included throughout.
• Two Google Ads written in catchy, straightforward language, with feature words selected to monitor user interaction and evaluate campaign results after launch.