Building a Strong Brand Identity for Open Mail Marketing

01

Overview

Open Mail Marketing is a premium cold outreach service provider focused on helping businesses maximise ROI through email and LinkedIn outreach. To kickstart their brand and build a strong identity, they came to SLIQ By Design for logo design, brand development and a cohesive brand book. The objective was a professional, recognisable brand that resonated with their target market.

02

Objectives

• Create a logo that represents the brand’s core values and stands out in the competitive cold outreach industry.
• Develop a brand book to ensure consistency across all marketing channels and communications.
• Craft a company name that clearly conveys the service offering and mission.

03

Logo design and brand identity

We designed a logo that combines the letter O with an envelope symbol, representing the essence of the brand: cold email outreach. Simple, clever, memorable and distinctive.

After collaborating on the name, Open Mail Marketing was chosen. It communicates the service directly, and the client appreciated its clarity.

We then developed a comprehensive brand book covering logo usage, colour palettes, typography and imagery guidelines, so the visual identity would be applied consistently in every future marketing material.

04

Brand book development

The brand book went beyond visual elements. It captured the ethos of Open Mail Marketing so their identity would resonate with clients at every touchpoint, and the detailed guidelines helped the client keep a cohesive presence across everything from email to social media.

05

Results

• Brand recognition: the new logo and identity helped Open Mail Marketing stand out in a competitive market.
• Positive feedback: the client received overwhelmingly positive responses to the logo and the overall branding.
• Stronger brand consistency: the brand book gave them a clear framework for every future marketing effort.