Building an Environmentally Friendly Cosmetics Brand

Sea Simple Beauty is a boutique beauty brand offering holistically sourced products, matched with unique packaging made from recycled material.

• Sea Simple Beauty came to us asking us to tell the story of their brand, which meant developing a logo and design aligned with the business values.
• The logo had to carry design elements that conveyed the brand’s message while including cues that placed the store on the California ocean coast.
• The design and colours needed to work with the product’s objective and the business’s vision.

We started by designing a unified logo that stood firm and worked with the idea of saving the ocean from pollution. We also included a mermaid within the logo at the client’s request, to further convey the brand’s identity.

To complement the logo and its identity, we identified and rendered a business identity that flowed with the overall objective.

We designed and refined a logo with a unified flow, capable of working across the packaging’s needs and constraints. The design references the ocean and the mermaid while adhering to the brand’s minimalism.

We matched it with a unisex colour palette and font that convey the atmosphere and setting of coastal life, reminding the customer of skin, sun and sand.

• A custom-designed logo that establishes the brand’s image.
• A brand identity developed with fonts, colour palettes and additional elements.
• Product packaging that matches the brand’s identity.