How We Achieved Top Google Rankings and a Fresh New Look for a Pediatric Healthcare Provider
15 keywords now rank on the first page, with 5 in the top 3 positions, and 20% of the keywords improved by 10 or more positions in the first month after launch.
Pediatric healthcare provider, GeorgiaHealthcare, pediatric services
What the Work Moved
- Keywords on page one, 5 of them in the top 3
15
Keywords on page one, 5 of them in the top 3
- Average ranking position across all 20 keywords
26.3 to 5.9
Average ranking position across all 20 keywords
- Appointment requests in 3 months, with no ad spend
300
Appointment requests in 3 months, with no ad spend
- Of website traffic from organic effort
70%
Of website traffic from organic effort
Introduction
By modernising their branding, revamping their website and implementing a comprehensive SEO strategy, we helped a leading pediatric healthcare provider secure top positions on Google and transform their digital presence.
About the client
This pediatric healthcare provider serves families across Georgia with high-quality care. Their outdated digital presence held them back from reaching new patients and from improving engagement with existing ones, so they turned to us for a complete digital overhaul.
Project objectives
- Modernise the brand’s identity while retaining its core pediatric-friendly appeal.
- Develop a user-friendly, visually engaging website optimised for patient engagement.
- Achieve first-page rankings for highly competitive keywords.
Branding transformation
The existing logo and branding lacked a modern touch but kept a strong colour scheme relevant to the pediatric industry. We modernised the design to align with current trends, giving the provider a fresh, professional look without losing their recognisable identity.
- Redesigned the logo with modern aesthetics while retaining its core identity.
- Created a comprehensive brand guide for consistent messaging and visuals across all platforms.
- Established a unified design system to drive cohesive digital and offline branding.
Website design and development
The provider’s outdated website had clunky navigation, long text blocks and minimal visuals, all of which hurt the user experience.
- Enhanced navigation: redesigned the sitemap so users could find relevant information in three clicks or less.
- Improved visuals: replaced text-heavy pages with interactive elements, intuitive tabs and engaging imagery.
- Streamlined appointment requests: introduced a user-friendly online booking system.
- Mobile optimisation: tuned the site for seamless performance across all devices, especially mobile.
Search engine optimization
We implemented a robust SEO strategy to improve visibility for competitive industry keywords and drive organic traffic. Before the project, only 2 keywords ranked on the first page of Google and 7 ranked on the second page, while the rest were unranked or buried.
- 15 keywords now rank on the first page, with 5 in the top 3 positions.
- 20% of the keywords improved by 10 or more positions within the first month of launching the new website.
- Average ranking position improved from 26.3 to 5.9 across all 20 keywords.
Google Business Profile optimization
- All three locations now rank in the top 5 on Google Maps for their primary services.
- Consistent content updates and review management drove a 50% increase in profile views.
- Q and A enhancements improved click-through rates by 30% for local searches.
Key achievements
- 70% of website traffic came from organic effort, and organic visitors generated the highest engagement time on the site.
- 300 appointment requests in 3 months, an average of 100 per month with no ad spend.
- 20% increase in engagement on key pages such as Contact Us, Appointment Request and Services.
- First-page visibility for 15 of 20 keywords, with 5 securing top 3 positions.