How We Achieved Top Google Rankings and a Fresh New Look for a Pediatric Healthcare Provider

By modernising their branding, revamping their website and implementing a comprehensive SEO strategy, we helped a leading pediatric healthcare provider secure top positions on Google and transform their digital presence.

This pediatric healthcare provider serves families across Georgia with high-quality care. Their outdated digital presence held them back from reaching new patients and from improving engagement with existing ones, so they turned to us for a complete digital overhaul.

• Modernise the brand’s identity while retaining its core pediatric-friendly appeal.
• Develop a user-friendly, visually engaging website optimised for patient engagement.
• Achieve first-page rankings for highly competitive keywords.

The existing logo and branding lacked a modern touch but kept a strong colour scheme relevant to the pediatric industry. We modernised the design to align with current trends, giving the provider a fresh, professional look without losing their recognisable identity.

• Redesigned the logo with modern aesthetics while retaining its core identity.
• Created a comprehensive brand guide for consistent messaging and visuals across all platforms.
• Established a unified design system to drive cohesive digital and offline branding.

The provider’s outdated website had clunky navigation, long text blocks and minimal visuals, all of which hurt the user experience.

• Enhanced navigation: redesigned the sitemap so users could find relevant information in three clicks or less.
• Improved visuals: replaced text-heavy pages with interactive elements, intuitive tabs and engaging imagery.
• Streamlined appointment requests: introduced a user-friendly online booking system.
• Mobile optimisation: tuned the site for seamless performance across all devices, especially mobile.

We implemented a robust SEO strategy to improve visibility for competitive industry keywords and drive organic traffic. Before the project, only 2 keywords ranked on the first page of Google and 7 ranked on the second page, while the rest were unranked or buried.

• 15 keywords now rank on the first page, with 5 in the top 3 positions.
• 20% of the keywords improved by 10 or more positions within the first month of launching the new website.
• Average ranking position improved from 26.3 to 5.9 across all 20 keywords.

• All three locations now rank in the top 5 on Google Maps for their primary services.
• Consistent content updates and review management drove a 50% increase in profile views.
• Q and A enhancements improved click-through rates by 30% for local searches.

• 70% of website traffic came from organic effort, and organic visitors generated the highest engagement time on the site.
• 300 appointment requests in 3 months, an average of 100 per month with no ad spend.
• 20% increase in engagement on key pages such as Contact Us, Appointment Request and Services.
• First-page visibility for 15 of 20 keywords, with 5 securing top 3 positions.