How We Generated a $200,000 Lead for a New Business in 60 Days

A style guide, a new website, CRM buildout and an organic-first marketing launch that produced a lead worth up to $200,000 inside 60 days.

New services businessProfessional services

Web DesignLead-Gen

What the Work Moved

$200,000

Estimated value of the largest lead generated

$175,000

Estimated value of the second lead generated

Days from launch to the first high-value lead

Sitemap: organised the website’s structure around their services, with social proof, a portfolio of work and detailed process breakdowns to raise conversion potential.
Wireframes: outlined the visual hierarchy and mapped where testimonials, calls to action and service descriptions would sit.
Design: implemented the brand’s visual style for desktop and mobile, then finalised a fully responsive, optimised build.

Increase Google rankings for key services to drive organic clicks and impressions.
Increase organic traffic to lower cost per lead, focusing exclusively on organic methods.
Keyword optimisation: identified and targeted high-impact keywords relevant to the client’s services.
Content creation: published content tailored to specific keywords to lift SEO performance.

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