How We Generated a $200,000 Lead for a New Business in 60 Days
A style guide, a new website, CRM buildout and an organic-first marketing launch that produced a lead worth up to $200,000 inside 60 days.
New services businessProfessional services
Web DesignLead-Gen
What the Work Moved
- Estimated value of the largest lead generated
$200,000
Estimated value of the largest lead generated
- Estimated value of the second lead generated
$175,000
Estimated value of the second lead generated
- Days from launch to the first high-value lead
60
Days from launch to the first high-value lead
Objectives
- Build a style guide based on their logo.
- Design and launch a new website with their services.
- Drive both paid and organic traffic to the website.
Implementation plan
- Build the style guide.
- Website design.
- CRM and automations buildout.
- Search engine optimization.
- Google and Meta ads.
Website development
- Sitemap: organised the website’s structure around their services, with social proof, a portfolio of work and detailed process breakdowns to raise conversion potential.
- Wireframes: outlined the visual hierarchy and mapped where testimonials, calls to action and service descriptions would sit.
- Design: implemented the brand’s visual style for desktop and mobile, then finalised a fully responsive, optimised build.
Marketing launch
- Increase Google rankings for key services to drive organic clicks and impressions.
- Increase organic traffic to lower cost per lead, focusing exclusively on organic methods.
- Keyword optimisation: identified and targeted high-impact keywords relevant to the client’s services.
- Content creation: published content tailored to specific keywords to lift SEO performance.
Leads generated
- Result one: a lead with an estimated value of $70,000 to $175,000.
- Result two: a lead with an estimated value of $72,000 to $200,000.