MVP Development Drives $1.6M in Seed Funding
Branding, an investor pitch deck and an MVP for a gaming analytics platform, which went on to raise $1.6M in seed funding.
Gaming analytics SaaS platformAnalytics SaaS platform
What the Work Moved
- Seed investment raised
$1.6M
Seed investment raised
- Points of domain authority
+9
Points of domain authority
- Organic impressions
+800%
Organic impressions
- Pages indexed
+900
Pages indexed
- Page views
+136%
Page views
- Organic sessions
+45%
Organic sessions
About the client
A specialised analytics tool designed for online gaming. The platform analyses player performance, monitors the in-game economy, tracks digital assets, studies marketplace activity and provides insight into overall game performance and user engagement.
The client’s challenge
The challenge was to create a user-friendly, differentiated product in a competitive market with limited resources, balancing functionality, simplicity and clear value communication. Competitive differentiation, capturing user attention, limited content resources and delivering an efficient experience were all live constraints.
- Building a strong brand identity.
- Improving the MVP’s usability.
- Developing a content strategy.
Brand development
Brand development was key to creating a strong market presence. Through research, storytelling and design we built a cohesive identity that resonated with users and stayed consistent across every touchpoint.
We conducted extensive industry research and worked closely with the client to understand their target audience. We crafted a compelling brand story, developed a captivating logo that visually represented their identity, and created comprehensive brand guidelines.
Sketching shaped the visual identity. Through concept exploration and iterative design we refined ideas into a logo and brand elements that aligned with the client’s vision and audience.
Investor pitch deck
- Communicated the client’s value proposition effectively.
- Built a compelling narrative with engaging visuals and concise messaging to capture investor attention.
- Presented the unique selling points, market potential and competitive advantage that secured $1.6 million in funding.
Product design
- Sitemap: a structured blueprint of the platform’s navigation and key features, ensuring a logical user flow.
- Low fidelity prototype: a basic wireframe focused on layout, functionality and user interactions before refining visuals.
- Design system: a comprehensive set of guidelines for typography, colour and UI components.
- High fidelity prototype: a polished, interactive version with final visuals, branding and refined interactions for testing and validation.
Minimum viable product
For version 1.0 we worked closely with the client to understand their vision and target user experience. We conducted user research and gathered feedback to inform the design, then crafted a visually appealing, user-friendly interface that integrated the gameplay features and the news hub.
- A first version of the product with meticulous attention to graphics and colour.
- An intuitive, user-friendly interface.
- Engaging gameplay features and an immersive news hub.
The news hub and SEO
We developed a content strategy aligned with the target audience’s preferences, researching relevant topics, keywords and content formats. We produced blog posts, social updates and interactive game-related content to engage users and establish the client as a trusted source of gaming information.
On the SEO side we started with in-depth keyword research for the gaming industry, then optimised the site structure, meta tags, headings and content. Technical work covered site speed, mobile responsiveness and proper indexing.