How We Increased a Construction Company’s Organic Leads by 600%
A brand built from scratch, a conversion-focused website and a purely organic SEO programme that lifted organic leads by 600% in six months.
A2Z (home remodeling and construction)Construction and home remodeling
BrandingWeb DesignSEO
What the Work Moved
- Increase in organic leads within 6 months
+600%
Increase in organic leads within 6 months
- Increase in online visitors, August 2022 to July 2023
+441%
Increase in online visitors, August 2022 to July 2023
- Of Google-generated calls came from SEO
+60%
Of Google-generated calls came from SEO
- Of Google-generated form submissions came from SEO
+40%
Of Google-generated form submissions came from SEO
Objectives
- Build a new brand from scratch.
- Develop a cohesive visual identity.
- Increase visibility organically by reaching the first page on Google.
Marketing analysis
- Ran competitor research to differentiate the client in the local home remodeling market.
- Analysed customer insights and industry trends to align with market demand.
- Built a brand strategy and content plan focused on trust and SEO-optimised content.
- Focused on organic tactics: SEO, content creation and social media.
Brand development
- Colour psychology: green, to evoke trust, growth and reliability, matching the client’s goal of a trustworthy, professional image.
- Logo: the letters A and Z in A2Z woven together, symbolising a service offering that runs from start to finish.
- Typography and collateral: legible type used consistently across the brand guide, business cards and signage.
Website development
- Sitemap: structured the site with social proof, a portfolio of work and detailed process breakdowns to raise conversion potential.
- Wireframes: mapped the visual hierarchy and placed testimonials, calls to action and service descriptions.
- Design: implemented the brand’s visual style for desktop and mobile, then shipped a fully responsive, optimised build.
Search engine optimization
- Achieve first-page Google rankings for key services to drive organic clicks and impressions.
- Increase organic traffic to lower cost per lead, using organic methods only.
- Keyword optimisation: identified and targeted high-impact keywords relevant to the client’s services.
- Content creation: published content tailored to specific keywords to lift SEO performance.
Results
- 441% increase in online visitors from August 2022 to July 2023.
- 40% of Google-generated form submissions came from SEO.
- 60% of Google-generated calls came from SEO.
- 600% increase in organic leads within six months.
- Ranked #1 on Google for 6 of 10 target keywords and gained 183 quality keywords in the top 3.