How an Injury Law Firm Signed 125 Cases with a High-Converting Brand and Digital Funnel

01

About the client

This personal injury firm specialises in high-impact cases: shootings, vehicle collisions, workplace injuries and more. They approached us looking for a full-scale transformation, a rebrand, website, SEO and lead generation system that would position them as the most trusted name in their market.

• Redesign the brand and build a high-converting website.
• Generate consistent, high-quality leads via SEO and PPC.
• Build trust through strategic content and social media.
• Support their in-house intake team with scalable funnel assets.

02

The challenges

• Outdated branding that did not reflect their caliber or their success.
• High cost per lead on ads, with minimal qualified conversions.
• Low visibility online and weak SEO performance.
• No system for turning impressions into real case opportunities.

03

Rebranding for authority

We created a new visual identity built around credibility and strength while still feeling approachable. That included a logo redesign, cohesive fonts, and a colour palette tuned for emotional impact and accessibility.

04

Website design and content strategy

We built a clean, bilingual-friendly site from the ground up, structured for conversions and powered by keyword-driven, trust-building content. The tone was direct and empathetic. Every page, from FAQs to practice areas, was optimised to reduce friction and increase form fills.

05

Search engine optimization

Using a blend of technical SEO, localised content and AI-supported writing, we increased organic visibility drastically.

• 350K+ Google Search impressions.
• 4,480+ organic clicks.
• A recent surge in both impressions and clicks from July onward.

06

Six-month multi-platform paid campaign

We launched Google Ads, YouTube, Local Services Ads and Meta campaigns, all optimised with A/B testing and clear audience targeting. Despite a modest $10K spend, we outperformed industry cost-per-lead benchmarks.

07

Social media and AI content

We shot real videos with the firm and combined them with AI-powered content to generate over 120K impressions and nearly 54K views across Instagram and Facebook.

08

Results

Combined with the client’s own efforts, 18 months of work led to:

• 2,055 opportunities generated, 178 qualified for sure.
• 125+ signed cases.
• 3M+ combined impressions across all channels.
• A blended cost per lead of $516.84, against a $1,000+ target.
• Google Ads click-through rate up 581%.
• Cost per conversion down 39%.

09

Key takeaways

• A brand cannot just look good. It has to convert.
• SEO and PPC results only matter if you are tracking leads and closing cases.
• Working closely with Karma’s internal intake team closed the loop, bringing leads full circle into real revenue.
• Our blend of strategy, creative and data delivered a predictable, repeatable lead engine.