A Luxury Bay Area Home Builder: 160 Project Opportunities and #2 on Google

A family-owned design-build firm with decades of luxury custom homes, remodels and ADUs across Silicon Valley has worked with SLIQ for years on brand and search. In 2026 we rebuilt its website from WordPress onto a custom Next.js stack, with a CMS, 21 city landing pages and every one of its 279 articles carried across, without losing a single old URL.

Before the rebuild, we repositioned the brand for the luxury custom-home market: messaging built around exclusivity and craftsmanship, a refined burgundy and sand palette, and a clear separation from general remodeling companies. The new site carries that identity into every page.

• An ageing WordPress site that was slow to update and hard to extend.
• Search visibility diluted by off-target content (including pages for markets the firm does not serve) and thin archive pages.
• Hundreds of existing URLs and articles that had to survive the move without losing rankings.
• Affluent buyers in a handful of high-value cities, each needing a page that speaks to them.

• A custom Next.js site with a CMS for posts, pages, projects, media, forms and redirects.
• 21 city landing pages, 4 service pages and 15 project pages, live in 22 days.
• 279 blog posts migrated, and all 347 legacy URLs mapped to live pages with permanent redirects.
• Off-target and thin pages removed or de-indexed so search engines see only what the firm actually sells.
• Project showcases with large photography, a services overview and a consultation call to action on every page.

Figures are from the client’s CRM. Won revenue is closed deals; pipeline is the estimated value of every opportunity logged, so it is a measure of demand, not money in the bank.

• 160 custom home and remodel opportunities logged between October 2025 and October 2026.
• $27M in open pipeline at the estimated value of each project, the stage where luxury builds are negotiated over months.
• Every inquiry from the website and paid social is captured in the CRM with its source.

Search figures compare July to September 2025 with July to September 2026. We cut low-intent pages on purpose, so total clicks are not the measure; the quality of what remains is.

• Search click-through rate roughly tripled, from 0.15% to 0.43%, with September 2026 the best month on record at 0.53%.
• #2 on Google for “luxury home builders Bay Area” and #1 for “renovate vs rebuild Palo Alto”.
• +75% Google Maps impressions year over year (191 to 334).
• 347 of 347 legacy URLs redirect to live pages, so no link equity was lost in the move.
• From zero to 21 city landing pages covering the firm’s highest-value markets.