A New Brand, Website and Lead Pipeline for a Utah County Home Builder

A Utah home builder with close to three decades of experience was being found mostly by word of mouth. Its name and look no longer matched the quality of its homes, its old website gave buyers no clear way to start a project, and there was no system for tracking who had enquired or what happened next.

We rebuilt the brand, designed and launched a new website in 74 days, and connected it to a paid lead program and a CRM pipeline. In its first five months the new system logged 33 sales opportunities, with buyers reporting a combined $17.75M in planned home budgets.

The builder designs and builds custom homes, pre-designed plan homes, low-maintenance patio homes and multi-unit developments across north Utah County, the south Salt Lake Valley and southern Utah. With more than 28 years of residential and commercial work behind it, the company handles everything from design and permits to the final walkthrough, and backs each home with structural, systems and workmanship warranties.

• A dated identity that undersold a builder with hundreds of completed homes.
• No clear explanation of the four ways to build with the company, so buyers could not tell custom, pre-designed, patio and multi-unit work apart.
• No guided way for a serious buyer to start a project or get a sense of cost.
• No paid acquisition and no tracking pixel, so there was no predictable source of new buyers.
• Leads arrived by phone and email with no pipeline, no stages and no record of budget or project type.

• Give the company a brand that looks as established as its track record.
• Launch a fast, mobile-friendly website that explains each home type and turns visits into project enquiries.
• Start a steady flow of qualified buyers through paid social.
• Capture every lead in one CRM, with budget and project type, so the team can follow up and prioritise.

We started with a branding questionnaire and a review of the existing site, then presented logo concepts eight days after kickoff. The final logo was signed off three days later and a full brand guide followed within the week, covering logo usage, colour, typography and tone.

• Logo concepts presented on day 8, final logo approved on day 11.
• A complete brand guide delivered on day 16 and handed to the client’s team.
• A visual language of clean lines, warm photography and calm, confident type that suits premium residential work.

With the sitemap approved in the first week, we moved through wireframes, high-fidelity desktop and mobile designs and a design sign-off in early January, then built and launched the site in five weeks.

• A homepage that leads with the promise “Built for Better Living. Designed to Last.” and a single call to start a project.
• Four dedicated pages for multi-unit, pre-designed, custom and patio homes, each with its own story and call to action.
• A portfolio with individual project pages, an About page with the company story, mission and warranty coverage, an FAQ and a blog.
• A five-step “Estimate your project” form that walks a buyer through home type and scope before they submit.
• A contact form with a carrier-compliant, optional SMS consent, an accessibility toolbar and three rounds of QA before launch.
• The previous domain redirected to the new site so no existing traffic was lost.

Before launch we installed the Meta pixel on both the old and new sites. From February we ran a Meta lead form campaign aimed at Utah buyers planning a new home, with the form asking for project type and budget range. Every submission flows into a CRM we set up with two pipelines: an intake pipeline (new lead, in contact, meeting scheduled, drafting estimate) and a sales pipeline (proposal sent, negotiation, won, lost).

• 34 leads from Meta in five months, at an average of $182 per lead.
• Every lead created as an opportunity automatically, with budget and project type attached.
• Weekly integration health checks in the first month after launch, and a fix to the lead routing when some form submissions were not reaching the CRM.
• Ongoing maintenance: updates, backups, uptime and broken-link checks, plus design refinements across the About, Contact, FAQ and service pages.

Lead figures come from Meta Ads and the CRM, February to June 2026. Pipeline values are the low end of the budget range each lead selected on the form: they are planned budgets, not closed sales.

• A new brand and a 16-page website launched 74 days after kickoff.
• 34 leads from Meta lead ads on about $6,200 of spend, an average of $182 per lead.
• 33 opportunities logged in the CRM in five months.
• $17.75M in combined buyer-stated budgets across the 15 leads that shared one, every one of them $750K or more.
• Every enquiry now tracked from first contact in a staged pipeline instead of an inbox.

• November 2025: kickoff, site audit, and the sitemap approved in the first week.
• December 2025: logo concepts on day 8, final logo on day 11, wireframes approved, brand guide on day 16.
• January 2026: final desktop and mobile designs approved, development begins.
• 6 February 2026 (day 74): the new website goes live and the Meta lead campaign starts.
• February to March 2026: old domain redirected, weekly CRM health checks, design refinements.
• February to June 2026: the Meta lead campaign runs, bringing 34 leads and 33 CRM opportunities.