How We Increased a Construction Company’s Organic Leads by 600%

A brand built from scratch, a conversion-focused website and a purely organic SEO programme that lifted organic leads by 600% in six months.

A2Z (home remodeling and construction)Construction and home remodeling

BrandingWeb DesignSEO

What the Work Moved

+600%

Increase in organic leads within 6 months

+441%

Increase in online visitors, August 2022 to July 2023

+60%

Of Google-generated calls came from SEO

+40%

Of Google-generated form submissions came from SEO

Ran competitor research to differentiate the client in the local home remodeling market.
Analysed customer insights and industry trends to align with market demand.
Built a brand strategy and content plan focused on trust and SEO-optimised content.
Focused on organic tactics: SEO, content creation and social media.

Colour psychology: green, to evoke trust, growth and reliability, matching the client’s goal of a trustworthy, professional image.
Logo: the letters A and Z in A2Z woven together, symbolising a service offering that runs from start to finish.
Typography and collateral: legible type used consistently across the brand guide, business cards and signage.

Sitemap: structured the site with social proof, a portfolio of work and detailed process breakdowns to raise conversion potential.
Wireframes: mapped the visual hierarchy and placed testimonials, calls to action and service descriptions.
Design: implemented the brand’s visual style for desktop and mobile, then shipped a fully responsive, optimised build.

Achieve first-page Google rankings for key services to drive organic clicks and impressions.
Increase organic traffic to lower cost per lead, using organic methods only.
Keyword optimisation: identified and targeted high-impact keywords relevant to the client’s services.
Content creation: published content tailored to specific keywords to lift SEO performance.

441% increase in online visitors from August 2022 to July 2023.
40% of Google-generated form submissions came from SEO.
60% of Google-generated calls came from SEO.
600% increase in organic leads within six months.
Ranked #1 on Google for 6 of 10 target keywords and gained 183 quality keywords in the top 3.

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