How we Increased a  Construction Company’s  Organic Leads by 600% 

Objectives

Brand
Development

1. Marketing Analysis

Conducted competitor research to differentiate the client in the local home remodeling market.
Analyzed customer insights and industry trends to align with market demands.

2. Implementation Plan

Built a brand strategy and content plan, focusing on trust and SEO-optimized content.

Focused on organic tactics like SEO, content creation, and social media to increase online visibility.

3. Color Psychology

Leveraged the color green in the branding to evoke a sense of trust, growth, and reliability.

Aligned the color choice with the client’s goal of building a trustworthy and professional image.

4. Logo Design

Designed a logo that creatively incorporated the “A” and “Z” in A2Z, symbolizing the company’s comprehensive service offering from start to finish.

5. Typography and Collateral Design

Carefully selected legible typography for consistent use across all brand materials.
Ensured clarity and professionalism in the brand guide and print collateral design, including business cards and signage.

Website
Development

1. Sitemap

Collaborated with the client to strategically organize the website’s structure.
Included strategic elements like social proof, a portfolio of work, and detailed process breakdowns to enhance conversion potential.

2. Wireframe

Developed wireframes that outlined the visual hierarchy and layout of the website.
Mapped out where testimonials, calls to action, and service descriptions would be placed to guide users effectively.

1. Website Design

Implemented the brand’s visual style in the design phase. Designed with both desktop and mobile users in mind.
Finalized the website for launch with a fully responsive and optimized design.

Search Engine
Optimization (SEO)

SEO Objectives

Achieve first-page Google rankings for key services to drive organic clicks and impressions.
Increase organic traffic to lower the cost per lead, focusing exclusively on organic methods.

Key Tactics

Keyword Optimization: Identified and targeted high-impact keywords relevant to the client’s services.
Content Creation: Published content tailored to specific keywords enhancing SEO performance.

Result

+ 0 %
increase in online visitors from August 2022 to July 2023.
+ 0 %
of Google-generated form submissions came from SEO.
+ 0 %
of Google-generated calls came from SEO. 
+ 0 %
increase in organic leads within 6 months.
$ 0
of Google-generated calls came from SEO. 
# 0
increase in organic leads within 6 months.

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