A Bay Area Home Builder: $7.8M in Project Opportunities in Four Months

A Bay Area builder of custom homes, remodels, additions and ADUs had the craftsmanship but not the website. We designed and built a fast, custom site in ten days, followed by a full content management system five days later, and wired every inquiry straight into the CRM so the team could follow up the same day.

• No website that matched the quality of the homes, and nothing to send prospects to after a referral.
• A full-service offer (custom homes, remodels, additions, ADUs) that needed to read as one accountable builder, not four trades.
• Paid social was about to bring in new leads, so every form and call had to land in one place.

• A bold, editorial design with real project photography and a clear five-step process, from first call to final walkthrough.
• Dedicated pages for custom homes, remodeling, additions and ADUs, plus a project portfolio.
• A custom CMS for posts, pages, media, forms and redirects, so the team updates the site without a developer.
• Contact forms connected to the CRM, with campaign source attached to every lead.
• Accessibility, cookie consent and a contractor-licence trust bar built in from day one.

Figures are from the client’s CRM. Won revenue is closed deals; pipeline is the estimated value of every opportunity logged, so it is a measure of demand, not money in the bank.

• 129 project opportunities with a combined estimated value of $7.8M, from June to early October 2026.
• $296,250 in won project revenue across two signed jobs.
• $2.4M in open opportunities still being worked by the team.
• 25 booked appointments with homeowners, all tracked from first inquiry.

• Live in 10 days from the first line of code, with the full CMS finished five days later.
• 100 on Lighthouse SEO, accessibility and best practices, and 99 on desktop performance.
• 160 new leads in the CRM between June and September 2026, from the website and paid social together.
• 23 booked appointments in a single quarter (July to September 2026).
• Average Google position improved from 17.6 to 10.2 between August and September 2026, an early signal for a brand-new domain.