An ADU Design-Build Firm: $2.5M in Won Projects From 451 Opportunities

A design-build firm that plans, permits and builds accessory dwelling units across San Mateo and Santa Clara counties came to us to replace an outdated site. We launched a custom Next.js site and CMS 13 days after kickoff, built around the questions homeowners actually ask: what will it cost, how long will it take, and do you build where I live.

• Homeowners compare ADU builders on price and process long before they call, and the old site answered neither.
• Strong local demand across two counties, but no page for most of the towns the firm serves.
• Finished projects and reviews that were not working hard enough as proof.

• An interactive “Find Your Ideal ADU” estimator: pick the type, layout, bedrooms, bathrooms and size to get a price range, which doubles as a qualified lead form.
• Featured build pages with photos, video and specs for each completed project.
• Service-area pages and a coverage map for the towns the firm builds in.
• A five-step design-build process explained in plain language, and a blog (the ADU journal) on permitting, cost and rental income.
• A custom CMS with a media library, scheduled publishing and lead forms connected to the CRM.

Figures are from the client’s CRM. Won revenue is closed deals; pipeline is the estimated value of every opportunity logged, so it is a measure of demand, not money in the bank.

• $2,532,310 in won project revenue across 17 closed-won ADU projects between June 2025 and October 2026.
• 451 sales opportunities created in the same period, with a combined estimated value of $14.8M.
• Every inquiry, from the website, the price estimator and paid social, lands in the CRM with its source, so the team works one pipeline.

Business Profile figures compare the quarter before launch (April to June 2026) with the quarter after (July to September 2026).

• +61% Google Business Profile direction requests (121 to 195).
• +45% Google Business Profile impressions (1,335 to 1,932), with mobile search impressions up 87% (520 to 970).
• Average Google position improved from 11.9 in June to 5.8 in September 2026.
• Monthly search impressions doubled between July and September 2026 (10.2K to 20.1K).
• +29% pages per session and +39% page views after launch.