Putting a Family Jeweler’s 4,900-Piece Showroom Online, Synced to Its POS

A family-owned fine jeweler has served the Atlanta area for more than 40 years, with a showroom of engagement rings, wedding bands, fine jewelry and luxury watches, and a busy repair bench behind the counter. Every piece lived in the store’s point-of-sale system, and none of it could be bought online.

We designed and built a Shopify store around that showroom, connected it to the point of sale so nearly 5,000 products, prices and brands flow in automatically, and finished with a page-by-page pre-launch audit. The result is a store the family can run from the same system they already use at the counter.

Founded by a master goldsmith and diamond setter, the business has grown into a destination showroom carrying more than a hundred brands and makers alongside its own designs. The second generation now runs the store, and repairs, custom pieces and bridal are as central to the business as retail sales.

• A catalog of almost 5,000 one-of-a-kind pieces, each with a quantity of one, already managed in an in-store point-of-sale system.
• Any store that required staff to re-enter products, prices or stock by hand would fall out of date within a day.
• Inventory titles were written as internal stock codes, and categories and tags had to be cleaned up before shoppers could browse by them.
• A luxury audience that expects a polished, high-end experience, with prices up to five figures.
• Repairs, custom design and bridal consultations, not just checkout, needed a clear path on the site.
• A small family team that needed to be able to run the store themselves after launch.

• Put the full showroom online with the point of sale as the single source of truth.
• Make a large catalog easy to browse by category, bridal need, brand and price.
• Give repair, consultation and custom design requests a clear route to the store’s inbox.
• Launch with zero dead ends: every button, link and form verified before the doors open.

We started from approved designs and built the storefront on a premium Shopify theme, styled to the brand’s deep navy and clean sans-serif typography, with the showroom’s craftsmanship at the center.

• A homepage that moves from the hero to curated collections, category tiles, gifts for her and him, diamonds, featured engagement rings, watches and accessories, services and customer reviews.
• Dedicated About, Services and Jewelry Repair pages, plus a blog ready for buying guides.
• A mega menu for fine jewelry and a separate Bridal menu for engagement rings and wedding bands.
• A “Get a Virtual Consultation” call to action on every product page for high-value pieces.
• A desktop and mobile layout tested across devices.

The core of the project was connecting the store to the point of sale. New pieces, price changes and sold items now flow from the counter to the website, so the team keeps working in the system they already know.

• 4,906 products synced, organized into 9 shopping categories driven by product type, so new stock lands in the right collection automatically.
• Smart collections for engagement rings, women’s and men’s wedding bands, rings, earrings, bracelets, necklaces, watches and accessories.
• Shop filters for availability, price and brand, with more than 100 brands and makers to choose from.
• Product photos kept safely in Shopify while titles, prices and stock stay controlled by the point of sale.
• SEO titles and descriptions, analytics and ad pixels set up ahead of launch.

Before handing over, we audited the whole store, page by page on desktop and mobile, and turned every finding into a dated task. Each fix was backed up first, checked on the storefront and documented with before and after screenshots.

• 18 call-to-action buttons and 20 footer links that led nowhere were connected to the right pages, with footer links set to switch to new pages automatically as they are published.
• The jewelry repair quote form, which had never actually sent a request, was rebuilt on Shopify’s own contact system so quotes go to the store’s inbox.
• Placeholder testimonials on the repair page were replaced with real customer reviews.
• The main menu was restructured into Fine Jewelry and Bridal, a wedding band collection that showed no products was fixed, and test products were taken offline.
• Buttons that became unreadable on hover and sections that slid over the sticky header were fixed across every template.

• A complete Shopify store with 4,906 products, synced from the point of sale with no manual product entry.
• 9 shopping categories, a Bridal menu and a brand filter covering more than 100 brands and makers.
• A repair quote form and a consultation path on every product page, both routed to the store’s inbox.
• 38 dead buttons and links found and fixed, and a 28-point pre-launch checklist worked through before go-live.
• A store the family team can run from the system they already use at the counter.

• Month 1: approved designs, store set up and core pages built (home, About, Services, navigation and footer).
• Month 2: blog layout, responsive QA and the build-your-own design flow.
• Months 6 to 7: point-of-sale integration chosen and connected, product photos uploaded.
• Months 8 to 10: SEO metadata, Google reviews, analytics, product collections and the final catalog sync.
• Month 12: full pre-launch audit and fixes, ready for go-live.