The Making of the Mythodium Brand & Style Guide
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About the Company
Mythodium — formerly Baker Architects & Studios—approached us with a clear intention: evolve from a traditional architectural practice into a story-driven creative studio that blends sacred architecture, themed environments, and immersive experiential design.
Their existing brand no longer reflected their ambition or the emotional depth of their work. They needed a complete reimagining—new name, new identity, new voice, and a visual language that expressed the mythic, symbolic, and architectural heart of their craft.
This case study showcases how we transformed their vision into a fully realized brand identity and 29-page style guide.
The Challenges
Mythodium wanted to articulate a brand that:
01
Felt timeless and elevated
02
Blended sacred tradition and modern creativity
03
Reflected their three divisions equally
04
Could be applied across architecture, storytelling, fabrication, and experiential design
05
Conveyed beauty, meaning, and imagination
Our Approach
We began by studying the client’s story, future direction, and unique creative philosophy. The brand needed to feel like an entire world—not just a logo. We mapped the tone, narrative direction, design temperament, and emotional resonance before building any visuals.
The result would become the foundation of all future communication, from website to proposals to digital experiences.
Crafting the Brand Narrative
1. Introducing Mythodium
The brand guide opens by framing Mythodiumas “the evolution of Baker Architects and Studios,” a studio where architecture, art, and imagination become story-filled environments.
We defined their brand purpose:
Mission: Reclaim beauty and meaning in places that matter most.
Vision: Unite story, light, craft, and symbolism to create architecture with emotional depth.
Core Values: Mythos, Beauty, Craftsmanship, Imagination, Integrity, Collaboration, Legacy.
2. Primary Logo & Symbolism
- Craft
- Story
- Structure
- Timelessness
This balance between vibrancy and trust communicates exactly what homeowners seek in a roofer — speed, skill, and dependability.
Geometry & Safe Zones
We illustrated the geometry behind the emblem to highlight its architectural precision. We also created safe-zone and sizing standards ensuring consistent, respectful application
3. Building the Color System
We crafted a palette inspired by sacred spaces, natural materials, and mythic atmospheres.
Primary Colors
Mythic Navy – structure, depth
Eternal Copper – craftsmanship
Cathedral Gold – sacred luminosity
Ivory Light – clarity and calm
Stone Charcoal – grounding contrast
4. Typography: Classical Meets Modern
We built a typographic system that blends elegance with clarity.
Primary Typeface
Cormorant Garamond
- Sculptural
- Historic
- Architectura
Secondary Typeface
Poppins
- Clean
- Modern
- Geometric
Together, they allow Mythodium to speak in a voice that is both mythic and contemporary. We also provided hierarchy templates for headings, subheads, body text, and call-to-actions.
5. Structuring the Studio: Divisions
The brand needed structure to communicate MYTHODIUM’s multidisciplinary nature. So we defined three core divisions :
Sacred Architecture & Art – “True Myth Made Stone.”
Themed Environments – “Mythic Worlds Made Real.”
Micro-Resorts & Storybook Retreats – “Personal Myths of Rest and Wonder.”
This division clarity shapes how the future website will organize services and case studies.
6. Detailing the Service Offerings
We transformed complex architectural and experiential services into accessible, client-friendly explanations. Each service section addresses:
- The problem MYTHODIUM solves
- The method
- The emotional or experiential outcome
Services include:
- Sacred Architecture & Art
- Themed Environments
- Micro-Resorts & Retreats
- Digital Design & Technology
- Murals & Environmental Art
- Design–Build & Artisan Fabrication
Each spread includes storytelling, visual examples, and bullet-point clarity—perfect for future webpage sections.
7. Visualizing the Process
We built a clear, six-step process diagram to visualize MYTHODIUM’s unique creative methodology .
- Discovery
- Concept
- Interactive Design
- Development
- Fabrication
- Installation
This becomes the “How We Work” page for the website.
Conclusion
The Mythodium rebrand marks a complete transformation, one that aligns the studio’s identity with the depth, imagination, and craftsmanship at the heart of its work. Through a unified narrative, precise visual system, and clearly defined divisions and services, the brand guide equips Mythodium with the clarity and structure needed for confident growth.
More than a new look, this identity establishes Mythodium as a studio where architecture, story, and artistry converge, positioning them to create spaces of meaning and wonder for years to come.
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